Creating Public Relations Campaigns for the Linton Farmers' Market
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Indiana University Center for Rural Engagement
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Description
This report presents a comprehensive public relations campaign developed by students in MSCH-R 429 at Indiana University for the Linton Farmers' Market. The campaign addresses key challenges such as increasing customer attendance, enhancing the use of the Market Bucks program for SNAP/WIC recipients, and securing additional sponsorships. Through extensive research, including surveys and interviews with vendors, sponsors, and community members, the team developed targeted strategies and messaging to improve community engagement, vendor participation, and market sustainability. The report includes detailed implementation plans, press releases, and evaluation metrics to support long-term growth and impact.
This project was completed by students in MSCH-R 429 Public Relations Campaigns for the Linton Farmers' Market as part of the 2019–20 Indiana University Sustaining Hoosier Communities initiative. The report reflects the students’ original work and recommendations and does not represent the views of IUSHC, CRE, Indiana University, or the Linton Farmers' Market.
Keywords
Linton Farmers Market, Food insecurity, Food systems, Community engagement, Sustaining Hoosier Communities, Greene County