Impact of Globalization on Nigerian Women Entrepreneurs in the Clothing and Textile Industry

Abstract

The fashion and textile industry continues to grow across the globe. In sub-Saharan Africa, it is one of the largest industries, with an estimated market value of $31 billion, with Nigeria accounting for about 15 percent of it. Nigeria is home to indigenous forms of textile making like Adire and Aso-Oke, which Nigerian women entrepreneurs like Nike Davies-Okundaye have championed. Despite the success of this booming industry in Nigeria, the importation of textiles from China, Japan, India, and other countries poses a challenge to indigenous textile manufacturers. This project employs various digital ethnographic methods to investigate how the Nigerian media portrays the shift in the textile industry brought about by globalization and its broader implication on the country’s history and social, economic, environmental, and cultural landscape. This project is concerned with the following questions: What is the history of the clothing and textile industry in Nigeria, paying attention to Aso Oke and Adire? What challenges are faced by indigenous textile manufacturers in Nigeria? What role do Nigerian women entrepreneurs play in sustaining indigenous textile production? How has globalization impacted the livelihood of Nigerian women entrepreneurs in the textile and clothing industry?