Promoting Japan: One JET at a Time

Abstract

There is broad recognition that the Japan Exchange and Teaching (JET) Program is an important project undertaken by the Government of Japan. Such assertions are based on raw numbers of participants, diplomatic and academic intuition, and collected anecdotes. There is, however, no publicly available research considering the JET Program as a public diplomacy endeavor evaluating what effects former participants attribute to the JET Program. This study presents a theory- and data-driven foundation on which to stake claims about JET as a public diplomacy program. Introducing original survey data collected by the author in 2011, this study evaluates the responses of more than 500 American JET Program alumni and begins shedding light on the value of JET as a long-term, government-sponsored, public diplomacy program.