Five Trademark Law Strategies for Managing Brands

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dc.contributor.authorLemper, Timothy A.
dc.date.accessioned2012-06-18T12:20:36Z
dc.date.available2012-06-18T12:20:36Z
dc.date.issued2011-10-29
dc.description.abstractFor businesspeople looking to improve their ability to manage brand names, the article offers a selection of five trademark law strategies for protecting and managing brand names more effectively. The assortment of legal strategies introduces readers to a variety of trademark issues that are often overlooked in the management and protection of brand names, even by sophisticated business people.
dc.identifier.citationLemper, Timothy A. Five Trademark Law Strategies for Managing Brands, Business Horizons (Oct. 2011)
dc.identifier.urihttps://hdl.handle.net/2022/14536
dc.language.isoen_US
dc.publisherElsevier
dc.relation.isversionofhttp://www.sciencedirect.com/science/article/pii/S0007681311001510
dc.rightsCopyright © 2011 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved.
dc.subjectbusiness law
dc.subjectintellectual property
dc.subjectbrand names
dc.subjectTrademarks
dc.titleFive Trademark Law Strategies for Managing Brands
dc.typeArticle

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