A Critical Review of Online Affiliate Models

dc.contributor.authorBandyopadhyay, Subir
dc.contributor.authorWolfe, Julie
dc.contributor.authorKini, Ranjan
dc.date.accessioned2018-07-18T20:05:15Z
dc.date.available2018-07-18T20:05:15Z
dc.date.issued2009
dc.description.abstractThere are a variety of affiliate models currently in place on the Internet today. The most popular models include percentage of sales, flat referral rate, pay per lead, pay per email, cost per click, and cost per view. Almost every website offers one form or another of these affiliate models. Many recent websites offer a combination of these models. While affiliates offer tremendous promise in generating traffic and sales for the merchant, it must evaluate each potential relationship carefully before embarking on it. We outline a set of critical steps a merchant should take to ensure a perfect match.en
dc.identifier.citation“A Critical Review of Online Affiliate Models” (Subir Bandyopadhyay, Julie Wolfe, and Ranjan Kini), Journal of Academy of Business and Economics, 9, 4 (2009), 141-148.en
dc.identifier.urihttps://hdl.handle.net/2022/22282
dc.language.isoenen
dc.publisherJournal of Academy of Business and Economicsen
dc.subjectOnline affiliate models; affiliate models;e-commerce; m-commerceen
dc.titleA Critical Review of Online Affiliate Modelsen
dc.typeArticleen
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