Going Down the Rabbit Hole: Branch Libraries and Social Media

Abstract

It’s easy to fall down the rabbit hole of social media. While some might think that starting or restarting a social media page is straightforward, it’s anything but simple. You can be overwhelmed with posts in your social network; it’s a constant, jumbled stream of commentary from friends, family, co-workers, and companies. What can you add to the conversation as an academic institution? How do you elevate your content above it all?