Optimizing long surveys for smartphones: Why it's important

Abstract

This discussion group addressed various questions related to optimizing a relatively long survey instrument for smartphones based on a National Survey of Student Engagement experimental administration. Colleges and universities across the country administer many surveys to their students, but optimizing them for smartphones may not be receiving the necessary attention it deserves. With this in mind, the following questions were addressed based on a paper: Why should survey developers consider optimizing their instruments for smartphones? What impact can smartphone optimization have on various survey data quality indicators? What does a smartphone-optimized survey format look like?