Mapping Multimodal Literacy Practices through Mediated Discourse Analysis: Identity Revision in What Not To Wear

Abstract

In this conceptual paper, I examine the exaggerated revision critique in one “makeover” television program to illustrate how MDA’s filtering process pinpoints practices of identity revision that are so essential to makeovers, whether in reality television episodes or in schooling. To suggest MDA’s potential for revealing the identity-building accomplished through physical activity with objects, I analyze multimodal practices in one television episode of What Not to Wear, concluding with connections to familiar embodied literacy practices in classrooms. The dramatized and edited excerpts provide vivid examples of gatekeeping that make this fashion makeover program an apt choice for illustrating how the MDA process uncovers identity-building activity.