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dc.contributor.author Wilk, Richard
dc.date.accessioned 2011-01-13T18:59:57Z
dc.date.available 2011-01-13T18:59:57Z
dc.date.issued 2006
dc.identifier.citation Wilk, Richard. 2006 Bottled Water, the Pure Commodity in the Age of Branding. Journal of Consumer Culture, 6(3): 303-325. en
dc.identifier.other DOI: 10.1177/1469540506068681
dc.identifier.uri http://joc.sagepub.com/content/6/3/303.short en
dc.identifier.uri http://hdl.handle.net/2022/9923
dc.description Copyright 2006 by SAGE Publications en
dc.description.abstract Bottled water has become a pervasive global business, and bottled water consumption continues to increase rapidly, particularly in countries where clean potable tap water is available at very low or no cost. This article discusses the ways the rich cultural meanings of water are used in marketing and branding, and the forms of consumer resistance that oppose bottled water as a commodity. The contrast between tap water and bottled water can be seen as a reflection of a contest for authority and public trust between governments and corporations, in a context of heightened anxieties about risk and health. The article concludes that bottled water is a case where sound cultural logic leads to environmentally destructive behavior. en
dc.publisher SAGE Publications en
dc.subject advertising ● consumption ● environment ● marketing ● risk en
dc.title Bottled Water, the Pure Commodity in the Age of Branding en
dc.type Preprint en


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