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dc.contributor.author Deuze, Mark
dc.date.accessioned 2009-10-11T16:32:25Z
dc.date.available 2009-10-11T16:32:25Z
dc.date.issued 2008
dc.identifier.citation Deuze, M. (2008). Corporate Appropriation of Participatory Culture. In: Carpentier, N., Livingstone, S. (eds.), Participation and Media Production: Critical Reflections on Content Creation, pp.27-40. Newcastle upon Tyne: Cambridge Scholars Publishers. en
dc.identifier.uri http://hdl.handle.net/2022/3777
dc.description.abstract Reportedly, there currently are more than one billion internet users, with two billion users expected by 2011 (out of a projected world population of seven billion around that time). Among the top ten countries in internet usage are the United States, China, India, Germany, Brazil, and Russia, where internet penetration reaches about two-thirds of the population. With businesses – particularly those in the cultural and creative industries – rapidly supplementing or even transferring investments to online, internet has become the foremost frontier over which symbolic, financial and cultural battles are fought. In this chapter, I explore the intersections of commerce and creativity, content and connectivity in terms of a corporate appropriation of the participatory media culture of internet, using social media in general and weblogs in particular as a case study. I will argue that without extending existing definitions of media literacies, and without reinterpreting intellectual property and copyright legislation to extend protections outside of the boundaries of the firm or the state (towards the individual professional or amateur culture creators), the presumably co-creative and collaborative potential of the new digital and networked media ecology will be an exclusive playground for political and commercial institutions rather than a platform for individual cultural entrepreneurs. en
dc.language.iso en_US en
dc.publisher Newcastle upon Tyne: Cambridge Scholars Publishers en
dc.subject new media and society en
dc.subject media theory en
dc.subject social theory en
dc.subject convergence culture en
dc.subject digital culture en
dc.title Corporate Appropriation of Participatory Culture en
dc.type Book chapter en


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