What is the impact of smartphone optimization on long surveys?

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2015-05-16
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American Association for Public Opinion Research Annual Conference
Abstract
Using results from a ten-institution experiment that used the 2015 National Survey of Student Engagement (NSSE), this study details the impact that smartphone optimization has on a survey with over 100 questions. The study's research questions center on how optimizing a survey for smartphones affects various data quality indicators including early abandonment, missing data, item nonresponse, duration, straight-lining, and subjective student evaluations. The study also investigates scale measurement invariance for NSSE's ten Engagement Indicators. Results indicate that the smartphone-optimized survey format outperforms both smartphone-unoptimized and desktop survey formats in several ways.
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Presented at the 2015 American Association for Public Opinion Research Annual Conference in Hollywood, FL.
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Presentation