Lost in translation: Transforming survey data to get started with Tableau
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Date
2018-05-30
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Association for Institutional Research Annual Forum
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Abstract
IR professionals must not only collect, analyze, disseminate, and archive information about their institutions, they must also report findings to a wide variety of stakeholders. One way to communicate information to a broad audience is through interactive data visualizations. Data visualization tools, such as Tableau, are often built with a mindset that may not be as familiar to today's IR professional, and learning a new tool from a different educational culture may be daunting. This presentation aims to bridge the gap between traditional data-analyst-thinking with tools such as SPSS and business intelligence tools such as Tableau. Participants will learn about the merits of "long" versus "wide" data and tips for converting from one format to another. Participants will learn how to use these converted data in Tableau; how Tableau jargon maps to traditional data-analyst terminology; and ways to get started using survey data in Tableau.
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Presented at the 2018 Association for Institutional Research Annual Forum in Orlando, FL.
Keywords
data sharing, data visualization
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Presentation