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Research in Marketing
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Recent Submissions
Title:
Advancing Communities of Practice: A Collaborative Project between Local Universities, Funding Agencies and Nonprofits to Develop a Senior Subsidized Transportation Plan
Author:
Ceesay, Atta
;
Bandyopadhyay, Subir
;
Szarleta, Ellen
Date:
2018
Title:
Thinking Critically About Critical Thinking: Assessing Critical Thinking of Business Students Using Multiple Measures
Author:
Bandyopadhyay, Subir
;
Szostek, Jana
Date:
2018
Title:
Profitable Retail Customer Identification Based on a Combined Prediction Strategy of Customer Lifetime Value
Author:
Wei, Xue
;
Sun, Yinglu
;
Bandyopadhyay, Subir
;
Cheng, Dong
Date:
2021
Title:
Measuring Customer Equity in Noncontractual Settings Using a Diffusion Model: An Empirical Study of Mobile Payments
Author:
Wei, Xue
;
Sun, Yinglu
;
Bandyopadhyay, Subir
;
Cheng, Dong
Date:
2020
Title:
Assessing and Developing Critical Thinking of Business Students
Author:
Bandyopadhyay, Subir
Date:
2018
Title:
How Seniors can Protect Themselves from Internet Fraud
Author:
Bandyopadhyay, Subir
Date:
2010
Title:
A Critical Review of Pricing Strategies for Online Business Models
Author:
Bandyopadhyay, Subir
;
Lin, Guangbo
;
Zhang, Yan
Date:
2001
Title:
Survival of the Fittest: Developing a Cost-Effective Branding Strategy for Nonprofit Organization to Survive and Thrive in a Competitive Environment
Author:
Bandyopadhyay, Subir
;
Dayton, Charles
Date:
2013
Title:
A Critical Review of Online Affiliate Models
Author:
Bandyopadhyay, Subir
;
Wolfe, Julie
;
Kini, Ranjan
Date:
2009
Title:
Targeting the New Chinese Woman? Marketing Implications for Multinational Corporations
Author:
Bandyopadhyay, Subir
Date:
2000
Title:
Investigating the Factors Influencing Consumer Eating-Out Habits
Author:
Pillai, Vijayan
;
Bandyopadhyay, Subir
Date:
2006
Title:
A Critical Evaluation of Online Retail Business in North America and India
Author:
Bandyopadhyay, Subir
;
Singh, Harvinder
;
Fry, Andrew
Date:
2018
Title:
Investigating Quality Perceptions of International Services by Chinese Consumers
Author:
Bandyopadhyay, Subir
Date:
2016
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Author
Bandyopadhyay, Subir (13)
Cheng, Dong (2)
Sun, Yinglu (2)
Wei, Xue (2)
Ceesay, Atta (1)
Dayton, Charles (1)
Fry, Andrew (1)
Kini, Ranjan (1)
Lin, Guangbo (1)
Pillai, Vijayan (1)
... View More
Subject
Chinese consumer; Chinese women consumers; Cross-cultural research in China (1)
community of learning, community of practice, senior subsidized transportation plan (1)
critical thinking; assessment; management education; business education; assurance of learning (1)
Critical Thinking; Assessment of Critical Thinking; Assessment of Business Students (1)
Cross-cultural consumer behavior; Chinese consumers; Country-of-origin effects; Perceived service quality. (1)
customer equity; customer lifetime value; customer equity sustainability ratio; mobile payments aggregators; diffusion model; Pareto/NBD model (1)
Customer lifetime value (CLV); Pareto/NBD (HB); Pareto/GGG; Gradient boosting decision tree (GBDT); Random forest (RF); Valuable retail customer identification (1)
Eating-out behavior; customer satisfaction; vegetarianism; consumer food choices. (1)
Nonprofit branding; Branding; Cost-effective Branding (1)
Online affiliate models; affiliate models;e-commerce; m-commerce (1)
... View More
Date Issued
2020 - 2021 (2)
2010 - 2019 (7)
2000 - 2009 (4)
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