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Profitable Retail Customer Identification Based on a Combined Prediction Strategy of Customer Lifetime Value

Wei, Xue; Sun, Yinglu; Bandyopadhyay, Subir; Cheng, Dong (Midwest Social Sciences Journal, 2021)

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Author
- Bandyopadhyay, Subir (1)
- Cheng, Dong (1)
- Sun, Yinglu (1)
- Wei, Xue (1)
Subject
- Customer lifetime value (CLV); Pareto/NBD (HB); Pareto/GGG; Gradient boosting decision tree (GBDT); Random forest (RF); Valuable retail customer identification (1)
- ... View More
Date Issued
- 2021 (1)