Show simple item record Wheeler, Bradley C. Marakas, George M. 2012-12-06T20:15:01Z 2012-12-06T20:15:01Z 1999
dc.description This Teaching Note and the accompanying business cases (Consumer Products International and Biogenetica) were prepared Professors Bradley C. Wheeler and George M. Marakas of Indiana University (1999) en_US
dc.description.abstract Business cases are an essential document for organizational investments in information technologies (IT). Yet, many organizations lack formal methods for writing, understanding, and acting on business cases. Similarly, IS courses have often struggled to adequately teach what students how to write business cases. The following are two actual business cases that were drawn from work with a real company. They are unaltered in any way except for disguising the name of the company. The use of two cases allows students to learn by contrasting the merits of grounding IT investments in arguments of fact, faith, or fear. A detailed teaching note is also provided. The cases have been used effectively with multiple MBA and Executive Education audiences. en_US
dc.language.iso en_US en_US
dc.publisher Indiana University en_US
dc.title Making the Business Case for IT Investments Through Facts, Faith, and Fear en_US
dc.altmetrics.display true en_US

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