Five Trademark Law Strategies for Managing Brands
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Date
2011-10-29
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Publisher
Elsevier
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Abstract
For businesspeople looking to improve their ability to manage brand names, the article offers a selection of five trademark law strategies for protecting and managing brand
names more effectively. The assortment of legal strategies introduces readers to a variety of
trademark issues that are often overlooked in the management and protection of brand names,
even by sophisticated business people.
Description
Keywords
business law, intellectual property, brand names, Trademarks
Citation
Lemper, Timothy A. Five Trademark Law Strategies for Managing Brands, Business Horizons (Oct. 2011)
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Copyright © 2011 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved.
Type
Article