Show simple item record Lemper, Timothy A. 2012-06-18T12:20:36Z 2012-06-18T12:20:36Z 2011-10-29
dc.identifier.citation Lemper, Timothy A. Five Trademark Law Strategies for Managing Brands, Business Horizons (Oct. 2011) en
dc.identifier.uri en
dc.description.abstract For businesspeople looking to improve their ability to manage brand names, the article offers a selection of five trademark law strategies for protecting and managing brand names more effectively. The assortment of legal strategies introduces readers to a variety of trademark issues that are often overlooked in the management and protection of brand names, even by sophisticated business people. en
dc.language.iso en_US en
dc.publisher Elsevier en
dc.rights Copyright © 2011 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved. en
dc.subject business law en
dc.subject intellectual property en
dc.subject brand names en
dc.subject Trademarks en
dc.title Five Trademark Law Strategies for Managing Brands en
dc.type Article en

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