Working Papers (Media School)

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Now showing 1 - 7 of 7
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    Mobiliteit en Leven in Media
    (2010-05-31) Deuze, Mark
    Synopsis: een overzicht van de meest recente onderzoeksliteratuur over mobiliteit aan de hand van drie centrale thema's: (de gevolgen van) constante communicatie en de verwachting dat we altijd en overal bereikbaar zijn; de (verdwijnende) scheiding tussen publiek en prive in het alledaagse leven; en de thematiek rondom toegang en controle (van informatie en communicatie).
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    (2009-09-20) Deuze, Mark; Montenegro, Moises
    This essay is a review of the recent literature on mobile communication and society set against John Urry's suggestion for a new "mobilities" research paradigm for the social sciences.
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    Media Life (version 1.0)
    (2009-10-04) Speers, Laura; Blank, Peter; Deuze, Mark
    Research since the early years of the 21st century consistently shows how through the years more of our time gets spent using media, how being concurrently exposed to media has become a foundational feature of everyday life, and that consuming media for most people increasingly takes place alongside producing media. Contemporary media devices, what people do with them, and how all of this fits in the organization of our everyday life disrupt and unsettle well-established views of the role media play in society. Instead of continuing to wrestle with a distinction between media and society, this contribution proposes we begin our thinking with a view of life not lived with media, but in media. The media life perspective starts from the realization that the whole of the world and our lived experience in it can be seen as framed by, mitigated through, and made immediate by (immersive, integrated, ubiquitous and pervasive) media. In this presentation, the media life perspective is developed by correlating the claims of contemporary social theory with recent reports on media use among teenagers around the world.
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    Workstyles in Advertising: On the Organization of Creativity in Agencies and Firms
    (Indiana University, 2007-08-09) Deuze, Mark
    For a media profession so central to the contemporary global economy, it is of crucial importance to understand the influences of changing labor conditions, professional cultures, and the appropriation of technologies on the nature of work in advertising. In this paper, the various strands of international research on the changing nature of advertising as a profession are synthesized, using media logic as developed by Altheide and Snow (1979 and 1991) and updated by Dahlgren (1996) as a conceptual framework. The theoretical key to understanding, explaining and perhaps predicting creativity in advertising is to focus on the way institutional, technological, organizational, and cultural trends are embedded in the creative process of advertising agencies and firms.
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    Media Industries, Work and Life
    (Indiana University, 2009-06-09) Deuze, Mark
    Convergence culture, as a concept, articulates a shift in the way global media industries operate, and how people as audiences interact with them. It recognizes contemporary media culture as a primarily participatory culture. In turn, this assumption renders notions of production and consumption of (mass, mediated) culture not just theoretically problematic – as has been established earlier in disciplines as varied as communication studies, cultural geography, and media anthropology – but also less than useful on a practical level when making sense of the role media play in people’s everyday lives. This paper explores the practical applications of convergence culture from the perspectives of media workers, suggesting not so much the use of “new” categories, but rather an alignment of production, mediation and consumption as constituent practices in all experience of (in) media life.
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    Liquid Life, Convergence Culture and Media Work
    (2006) Deuze, Mark
    Life today has become analogous with work – and it increasingly displays all the contemporary characteristics of work in what has been described as the ‘new capitalism’: permanent flux, constant change, and structural indeterminacy. Zygmunt Bauman thus argues how we are all living a ‘liquid’ life, which is “a precarious life, lived under conditions of constant uncertainty.” In liquid life, the modern categories of production (work) and consumption (life) have converged, which trend is particularly visible in our almost constant and concurrent immersion in media. According to Henry Jenkins, these are the conditions of an emerging convergence culture. In this paper these trends will be explored in detail, coupling insights from contemporary social theory, new media studies and popular culture to show how our modern conceptions of media, culture and society have modernized, and how the emerging media ecosystem can be illuminated by setting it against the ways in which those at the forefront of these cultural and technological changes negotiate their professional identity: the mediaworkers.
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    Liquid Journalism
    ([none], 2006) Deuze, Mark
    item has no abstract.