Browsing by Subject "Trademarks"

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  • Lemper, Timothy A. (Elsevier, 2012-03-27)
    In today’s environment, timing is a critical part of business strategy. Nowhere is this truer than in managing intellectual property in an increasing global marketplace. The creation and protection of intellectual property ...
  • Lemper, Timothy A. (Elsevier, 2011-10-29)
    For businesspeople looking to improve their ability to manage brand names, the article offers a selection of five trademark law strategies for protecting and managing brand names more effectively. The assortment of legal ...

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