Indiana University Northwest

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Targeting the New Chinese Woman? Marketing Implications for Multinational Corporations
(Journal of Segmentation in Marketing, 2000) Bandyopadhyay, Subir
Modern Chinese women are joining the workforce in larger numbers than ever before. With more disposable income and better exposure to western media, Chinese women have become the prime targets of the global marketers of consumer products such as cosmetics. However, the secret of success in this market lies in the deep understanding of modern Chinese women consumers and how their consumption behavior is being shaped by the changing cultural and lifestyle patterns. Although a few researchers have studied the behavior of Chinese consumers as whole, nobody has systematically studied the characteristics of the Chinese women consumers.
A Critical Review of Pricing Strategies for Online Business Models
(Quarterly Journal of Electronic Commerce, 2001) Bandyopadhyay, Subir; Lin, Guangbo; Zhang, Yan
As the Internet grows rapidly, managers will face new challenges and opportunities in developing innovative marketing strategies to sell their products. What kind of pricing strategy will adapt to this dynamic market? How do online companies attract more consumers through new pricing strategies? These are the typical questions that an online business manager has to address. Most of the online companies go beyond simply presenting products and services on the Internet. They create unique ways of interacting with and selling to online customers. For example, Accompany.com created a simple concept: volume-buying, which links small buyers into groups to obtain volume discounts. Similarly, Priceline.com allows buyers to propose prices of airline tickets. We believe that a satisfactory buying experience will be one of the key factors for online shoppers in making purchasing decisions on the Internet. We know that online shoppers are more and more concerned with such important issues as security, service, and convenience. Hence, marketing managers must not only think about providing the best prices, they must also create a satisfactory buying experience for online shoppers. In this paper, we present seven business models in the cyber market. The common link between these eight models is that all of them employ unique pricing strategies that are uncommon in traditional business models. In this paper, we try to explore how various business models use different pricing strategies to affect consumers’ decision-making. This paper will help e-business executives to understand how online pricing strategy influences the success or failure of online business models. We start with a brief introduction of the major online pricing strategies. We then present a general description of each pricing strategy and explain how it works. Next we identify the advantages and disadvantages of each strategy. Finally, based on this analysis, we predict trends in online pricing strategies in the future.
Investigating the Factors Influencing Consumer Eating-Out Habits
(Journal of Academy of Business and Economics, 2006) Pillai, Vijayan; Bandyopadhyay, Subir
Americans are eating out in greater numbers and in greater frequency than ever before. This phenomenon may not pose any major health threat as long as diners make healthy eating choices. Unfortunately, the popularity of fast foods, which typically contain excessive fat and calories, poses a tremendous threat to public health because of the well-known detrimental effects of excessive intake of fat, cholesterol, calories and salt on public health. Therefore, it is critical to public policy makers as well as to health care professionals to know what factors influence the food choices of restaurant diners. Earlier studies indicated that consumer eating habits may vary according to the demographic characteristics (such as income, age and occupation), and psychographic characteristics (such as lifestyle and personality traits). However, these results are for Americans in general, and may not be valid for restaurant diners specifically. In this study, we explore the influence of these determinants on consumer preference of food (such as red meat, strictly vegetables, and everything in between) when they eat out. Our results support the hypothesis that consumers with different eating-out habits indeed vary according to their demographic and psychographic characteristics. Our research also found that a consumer’s profession (white-collar job vs. blue-collar job) has a moderate influence on the decision to become vegetarian. Also those who are health conscious are more likely to become vegetarian. Finally, we outline the significance of our results to marketers, and restaurant owners.
A Critical Review of Online Affiliate Models
(Journal of Academy of Business and Economics, 2009) Bandyopadhyay, Subir; Wolfe, Julie; Kini, Ranjan
There are a variety of affiliate models currently in place on the Internet today. The most popular models include percentage of sales, flat referral rate, pay per lead, pay per email, cost per click, and cost per view. Almost every website offers one form or another of these affiliate models. Many recent websites offer a combination of these models. While affiliates offer tremendous promise in generating traffic and sales for the merchant, it must evaluate each potential relationship carefully before embarking on it. We outline a set of critical steps a merchant should take to ensure a perfect match.
How Seniors can Protect Themselves from Internet Fraud
(2010) Bandyopadhyay, Subir
Survival of the Fittest: Developing a Cost-Effective Branding Strategy for Nonprofit Organization to Survive and Thrive in a Competitive Environment
(South Shore Journal, 2013) Bandyopadhyay, Subir; Dayton, Charles
Most companies appreciate the value of a strong brand. It is well-known in marketing that approximately 3 in 4 consumer purchases are emotionally-driven and only 1 in 4 is made out of necessity. Branding helps companies make an emotional bonding with target consumers. Accordingly, companies typically commit substantial resources to develop strong brand image for their products. Unfortunately, nonprofit organizations do not enjoy the same level of resources to develop and implement a branding strategy. It is, however, possible today to develop, with the help of digital communication tools such as social media, cost-efficient yet effective branding strategies for nonprofit organizations.
NWI Index: January & February 2014 Release
(School of Business and Economics or Indiana University Northwest, 2014) Arshanapalli, Bala; Pollak, Micah
In February, the Northwest Indiana Coincident Index fell 0.5 points from 136.7 to 136.2. This decline follows a 0.6 point decrease in January. The two month fall in the index is primarily due to the unusually severe weather conditions during these months. Despite these declines, the forecast for the index over the next six months remains somewhat optimistic with weak growth of about 1-2%.
NWI Index: March & April 2014 Release
(School of Business and Economics or Indiana University Northwest, 2014) Arshanapalli, Bala; Pollak, Micah
In April the Northwest Indiana Coincident Index rose 0.7 points from 136.8 to 137.5. This growth follows a similar 0.6 point increase during March. The improvement in the index over the last two months is primarily due to the regional economy recovering following the unusually severe weather conditions during January and February that slowed growth. The forecast for the index and the regional economy over the next six months remains optimistic with growth of about 1-2%.
NWI Index: May 2014 Release
(School of Business and Economics or Indiana University Northwest, 2014-07) Arshanapalli, Bala; Pollak, Micah
In May 2014 the Northwest Indiana Coincident Index rose 0.6 points from 137.6 (revised up from 137.5) to 138.2, the largest single-month increase since February 2012. This strong growth continues the trend of expansion following the significant weather-related decline in the early months of 2014. The forecast for economic growth over the next six months remains optimistic with moderate growth of about 1-2%.
NWI Index: June 2014 Release
(School of Business and Economics or Indiana University Northwest, 2014-08) Arshanapalli, Bala; Pollak, Micah
In June the Northwest Indiana Coincident Index rose 0.4 points from 138.4 (revised up from 138.2) to 138.8. This growth continues a trend of expansion and recovery consistent with the national economy. The forecast for economic growth over the next six months remains optimistic with moderate growth of about 1-2%.
NWI Index: July 2014 Release
(School of Business and Economics or Indiana University Northwest, 2014-09-08) Arshanapalli, Bala; Pollak, Micah
In July the Northwest Indiana Coincident Index rose 0.2 points from 138.8 to 139.0. This growth continues a trend of expansion and recovery that is slower than the national economy. The forecast for economic growth over the next six months remains optimistic with moderate growth of 1-2%.
NWI Index: August 2014 Release
(School of Business and Economics or Indiana University Northwest, 2014-09-09) Arshanapalli, Bala; Pollak, Micah
In August the Northwest Indiana Coincident Index rose 0.3 points from 139.0 to 139.3. This growth continues a trend of expansion and recovery that is consistent with, but lagging behind slightly, the state and national economy. Due to overall weakness in the index and leading components, the forecast for economic growth over the next six months for the region has been downgraded to weak or no growth (less than 1% growth).
NWI Index: December 2014 Quarterly Summary
(School of Business and Economics or Indiana University Northwest, 2014-12) Arshanapalli, Bala; Pollak, Micah
The Northwest Indiana Coincident Index finished strongly in the fourth quarter, increasing by 1.0 point from its November level of 140.2. This is the second month of strong growth for the region after a stagnant third quarter. Despite these gains, the forecast for the regional economy over the next six months is for weak growth of about 1%.
NWI Index: January 2015 Release
(School of Business and Economics or Indiana University Northwest, 2015-01) Arshanapalli, Bala; Pollak, Micah
In January the Northwest Indiana Coincident Index fell 0.1 points. A decrease in employment, especially in the construction sector, due to the unusually poor weather in January was the main contributing factor.
NWI Index: February 2015 Release
(School of Business and Economics or Indiana University Northwest, 2015-02) Arshanapalli, Bala; Pollak, Micah
In February the Northwest Indiana Coincident Index fell 0.9 points primarily due to a sharp decline in steel production. The forecast for the regional economy over the next six months continues to be for weak to no growth.
NWI Index: April 2015 Release
(School of Business and Economics, Indiana University Northwest, 2015-06) Arshanapalli, Bala; Pollak, Micah
In April the Northwest Indiana Coincident Index remained stable at its March value of 139.9. The forecast for the regional economy over the next six months continues to be for 1-2% growth.
NWI Index: June 2015 Quarterly Summary
(2015-06) Arshanapalli, Bala; Pollak, Micah
The Northwest Indiana Coincident Index grew strongly during the second quarter of 2015, ending at a value of 140.8, up 0.3 points from last month and up 0.9 points from last quarter (+0.72%). Despite these gains, the index is only now returning to its start of the year level. The forecast for the regional economy over the next six months continues to be optimistic with moderate growth approaching 2%.
NWI Index: July 2015 Release
(School of Business and Economics, Indiana University Northwest, 2015-07) Arshanapalli, Bala; Pollak, Micah
In July the Northwest Indiana Coincident Index rose by 0.3 points to 141.1. This growth was driven primarily by an expansion of monthly steel production which increased by over 2% since June and by almost 9% since April.
NWI Index: May 2015 Release
(School of Business and Economics, Indiana University Northwest, 2015-07) Arshanapalli, Bala; Pollak, Micah
In May the Northwest Indiana Coincident Index rose by 0.6 points to 140.5. This growth was driven by a significant increase in employment in the region.
NWI Index: August 2015 Release
(School of Business and Economics, Indiana University Northwest, 2015-08) Arshanapalli, Bala; Pollak, Micah
In August the Northwest Indiana Coincident Index rose 0.3 points to 141.4, marking the fifth month in a row with positive growth. This growth was driven primarily by a turnaround in employment, which expanded by 1,600 after the last two months of sharp declines, while the remaining factors remained stable.