Planning the Past: Heritage Tourism and Post-Colonial Politics at Port Royal. Anita M. Waters. Oxford: Lexington Books, 2006. 136 pp.
Reviewed by Heather A. Horst
Planning the Past
is an engaging account of the social history of Port Royal, the famed
Jamaican city renowned throughout the Euro-American world as a haven
for pirates and economic exchange during the 16th and 17th centuries.
Drawing upon theories of social memory, Anita Waters couples an
ethnographic approach with historical and archival research to
understand the various strategies that Jamaicans and others developed
over the past five decades to catapult the “sleepy fishing village” to
a major heritage tourism destination.
Waters
develops her argument over the course of five chapters that roughly
correspond with the various stakeholders who sought to shape, plan and
reconstitute Port Royal as “a potential national asset” (p. viii).
Applying Michel Rolph-Trouillot’s notion of “silences,” Waters begins
by examining a variety of plans for developing Port Royal initiated by
the British colonial office in the 1950s. Waters outlines eight plans
and proposals submitted by entities, ranging from Jamaica’s Urban
Development Commission, the Jamaica National Trust Commission and
UNESCO, and the particular narratives of Port Royal that underpin their
proposals. For example, whereas a 1967 Urban Development Corporation
plan seeks to capitalize upon narratives that “evoked buccaneers,
admirals and the pre-earthquake town” (23), the UNESCO plan of 1997
involved the reconstruction of an archaeologically-inspired street
alongside a large warehouse in which tourist items of Spanish, Dutch,
and English origin could be sold to cruise ship passengers. Waters then
ties the proposals to shifts in Jamaica national, political, and
popular culture since the 1960s.
The
provocative chapter, “Tourists Love Pirates,” explores Port Royal’s
legacy in the popular imagination. Utilizing Richard Price’s concept of
“the postcarding of the past” wherein historical dynamics are subsumed
under vivid imagery and playfulness, Waters questions why pirates
continue to dominate the relationship foreigners continue to develop
with Port Royal and, in turn, the necessity of harnessing these images
for the tourist gaze. Waters begins by comparing the meaning of pirates
in American and European popular and literary culture with
Afro-Jamaican interpretations of pirates. While the differing
interpretations of pirates by Europeans, Americans, and Jamaicans is
not especially surprising, Waters analysis of academic attention to
pirates also implicates European and American academics. As she
demonstrates, the historical literature on pirates, penned primarily by
white European males, percolates with romanticized images, in some
instances associating the outlaw lifestyle of the pirates with the
rebellion of the Afro-Jamaican peasantry. Waters cogently demonstrates
that the salience of pirates lies much less in the affinity for
resistance than its’ role as a symbol of “the extraordinary liberties
enjoyed by Europeans in the colonies” (p. 55), a role that is shared
today in the sea, sun, and sex imagery of the Caribbean as tourist
destination.
In
contrast to depictions in academic and transnational popular culture,
Jamaicans emphasize the Port Royal’s glory as a major British naval
base in the 19th and early 20th centuries, long after the destruction
of the pirate-run town on June 7, 1692. The Jamaican nation’s shifting
attitudes in racial consciousness and increasing embrace of
Afro-Jamaican cultural forms inspired many of Jamaica’s political and
business leaders to devise plans to incorporate Afro-Jamaican culture
into their proposals. As Waters observes, “Like other silences in
history, however, the silences of Africans and of Jamaicans of African
descent…have been drowned out by the clear place that Port Royal has in
the narratives of Englishmen in the New World” (p. 76). In particular,
Waters focuses upon the incarnations of the Port Royal Development
Company Ltd. plan (initiated in 1993) that proposed that contemporary
Afro-Jamaican culture be integrated into the living museum through the
incorporation of the food court, an African market next to the naval
hospital, a restaurant and a living history room. While not replacing
the significance of Port Royal as a naval port, the voices and
experiences of Africans becomes apparent for the first time in these
plans.
Chapter
five focuses upon the estimated 1200 residents who inhabit Port Royal
and their interpretation of history and the heritage tourism plans over
the past decades. A relatively cohesive community geographically
dispersed between two residential areas, Waters describes the
narratives surrounding community survival of hurricanes as well as what
is often not recognized as the continued British occupation of Port
Royal up to independence in 1962. In addition, Waters outlines the
development of the controversial Brotherhood of Port Royal, a citizens’
organization that has established itself as an important voice in the
community. Waters’ depiction of residents’ interests, skepticism and
frustration with the various failed proposals tied to development
emerged as a fascinating treatise on local politics but could have gone
further in discussing the dynamics of kinship and relatedness. However,
in recognizing that the center of the book is Port Royal and not the
community (indeed Waters reveals that the community often has very
little say in these contested negotiations), more details about this
relatively isolated and misunderstood community might have offset the
balance of the book.
This
anthropological angst aside, there is much about Waters’ timely book to
embrace. For readers with an interest in popular culture, Waters
provides an enjoyable, if not incisive, commentary on Keith Richards,
whom Johnny Depp confesses to have channeled for his depiction of Jack
Sparrow in Disney’s Pirates of the Caribbean
series. Scholars of Jamaican politics and history will prize Waters’
knowledge and appreciation of Jamaican political culture, including
excerpts from an interview with former Prime Minister Edward Seaga.
Waters’ careful analysis of the many failed attempts to plan and
package Port Royal as a heritage tourism site, coupled with her
attention to social memory, will also be valuable to scholars studying
the politics of the past through the lens of a world heritage site.
Waters’ Planning the Past
represents an important case study of the contested and changing
representations of history and heritage, one that sheds light on
Jamaica’s relationship with its colonial past and the region’s
continuing struggle with historicity and authenticity.
Heather
A. Horst is a Postdoctoral Scholar at the Institute for the Study of
Social Change, University of California, Berkeley. She is author (with
Daniel Miller) of The Cell Phone: An Anthropology of Communication (Oxford:
Berg, 2006), a book that explores the specific implications of the cell
phone and the cell phone industry in rural and urban Jamaica. She has
also published several journal articles on the relationship between
transnationalism, place, and belonging. Her recent work on family life
and technology in Silicon Valley is described in a recent essay
published on the Material World weblog.